Where FFL Dealers Win Customers in 2026: Search, Text, Tech

Bing query data for FFL Search shows gun buyers searching in volume and clicking in fractions. Here is how FFL dealers capture that demand: sharper promises in search, compliant text follow-up, and a faster transfer experience.

By Fred Thompson •

How to Look Up an FFL License: Complete Guide (2026)

How to look up an FFL license the right way: the official free ATF eZ Check database, dealer directory shortlisting, what the license data really means, and the local SEO consistency that helps dealers win lookup traffic.

By Sara Owens •

Local SEO for FFL Dealers: Win "FFL Near Me" Searches

FFL dealers live and die by local customers. Here's the six-step playbook to rank for 'FFL dealers near me' searches: Google Business Profile, per-market landing pages, NAP consistency, reviews, technical basics, and measurement.

By Sara Owens •

Retail FFLs Are Dwindling: 5 Growth Strategies That Still Work

Retail FFL numbers are falling while direct-to-home shipping and online marketplaces rise. These five growth strategies — local search, NFA authority, used-gun digitization, transfer revenue, and rule-change positioning — still work for dealers who execute.

By Gary Stone •

Glock Gen 6: Everything You Need to Know About the New G17, G19 & G45

The Glock Gen 6 is officially here. Announced December 6, 2025 and available January 20, 2026, the new G17, G19, and G45 Gen 6 models feature improved ergonomics, a flat-faced trigger, new RTF6 grip texture, and a direct-mount optics-ready system. MSRP is $745. Find an FFL dealer near you to pick one up today.