Why You Keep Missing Doves and Ducks

Early-season wingshooting humbles experienced hunters as much as newcomers. Birds slip through untouched, the shells pile up, and frustration builds. The culprit is rarely bad luck. Most misses trace back to a handful of repeatable mistakes, and each one has a fix you can work on before you ever ...

By James Chen •

Q3 2026: Firearm Units Down 7.8%, Suppressors Up 178.6%

Q3 2026 retail data shows firearm units down 7.8% while revenue held nearly flat - a mix shift toward lever-actions, premium handguns and suppressors that changes what dealers should stock and how customers find them.

By Claire Eason •

The Sierra Lake That Isn’t on Any Map

Below the snow-cross on the shoulder of Mount Tallac lies a lake that never appeared on a California map. People who knew of it called it Lost Lake, and the trout living there put up a harder fight than any fish I had hooked before. How I reached it, recounted in the November 1951 issue […]...

By James Chen •

Corporate Gun Control Gets a Reality Check in New Gallup Poll

A new Gallup poll finds most Americans oppose businesses taking public positions on current events. NSSF points to Dick’s Sporting Goods and financial institutions’ reversals as reminders that corporate gun control can alienate customers and cost business.

By Duncan Johnson Editor in Chief •

The Handgunization of America: A 50-Year Shift

Fifty years ago, fewer than half of gun-owning households had a handgun. Today, more than 80% do. Here's how the pistol became the centerpiece of American gun ownership. The post The Handgunization of America: A 50-Year Shift appeared first on The Truth About Guns.

By TTAG News Contributor •

How Often Do Wolves Actually Attack People?

The odds of a wild, healthy wolf attacking you in North America are close to nothing. A widely cited 2002 study of wolf-human interactions covering Alaska and Canada, home to more than 60,000 wolves, turned up no records of people killed by wild wolves across the entire twentieth century. In that...

By James Chen •

Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

Congress Must Rein In ATF’s Billion-Record Gun Archive After Qilin Breach

Qilin breached a separate ATF system, but the bureau’s massive archive of lawful gun purchases remains a threat to gun-owner privacy. Congress should force a full accounting, end informal record collection, limit retention, and change the law that feeds the archive—before a future administrat...

By John Crump •

2026 Guardian Conference Recap: By the Numbers

84 attendees, 28+ states, 61 class sessions, about 78,000 rounds and 280 gallons of water. Here's what happened at the 2026 Guardian Conference, plus early bird tickets for 2027.

By Jacob Paulsen •
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