ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.
The August NFA check surge proves demand for suppressors is real. The margin, though, is no longer in the paperwork fee or the can itself - it is in the bundle, the service, and an intake process that knows which customer is on which legal path.
Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.
SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.
The breakaway Confederate forces had a big problem at the start of the American Civil War—they needed guns. Many of the South’s top soldiers came out of the federal military and would spend the next years fighting their former comrades, now in the Union forces. The Confederates also s...
The Supreme Court is preparing to decide whether governments may ban AR-15-style rifles. Here is every amicus brief filed in Viramontes v. Cook County and Grant v. Higgins, including the arguments supporting gun owners and two supposedly neutral briefs that advance anti-gun positions.
Regulatory whiplash is a filter, not a verdict. Five growth moves that let FFL dealers grow revenue regardless of how the courts and the ATF rule.
Mobile police say a man broke into a home through a window around 9:15 at night and the homeowner shot and killed him. Here is what MPD confirmed. Read the original story: Mobile Homeowner Shoots and Kills Man Who Broke In Through a Window at 9:15 at Night, Police Say
Low-cost, high-ROI growth tactics for FFL dealers: capture transfer customers, sell accessories, add NFA services, and fix your local SEO.
Retail FFL numbers are falling while direct-to-home shipping and online marketplaces rise. These five growth strategies — local search, NFA authority, used-gun digitization, transfer revenue, and rule-change positioning — still work for dealers who execute.