Police Stories: The Gut-Wrenching Newhall Shooting

Across every occupation are seminal incidents that have had profound repercussions. Engineering disasters, airplane crashes, and industrial accidents are change-making examples. In the law enforcement profession, the murders of four California Highway Patrol officers in Newhall, Calif., on April ...

By Randall Wilson •

Why Pennsylvania’s Deer Culture Runs Deeper Than Antler Score

Pennsylvania deer hunters are different, and if you have grown up inside it you know why. In this state the whitetail is more than a game animal. It is a state symbol, an economic engine, a cultural touchstone, and in some corners a nuisance. The traditions built around it run deeper than almost ...

By James Chen •

Three Years in Prison to Earn a Day in Court: FPC and Two D.C. Gun Owners Ask the Full D.C. Circuit to Overrule the Standing Rule Shielding the District’s Magazine Ban

FPC asks the full D.C. Circuit to end a standing rule that makes gun owners risk felony charges just to challenge D.C.'s magazine ban. Read the original story: Three Years in Prison to Earn a Day in Court: FPC and Two D.C. Gun Owners Ask the Full D.C. Circuit to Overrule the Standing Rule Shieldi...

By Luke McCoy •

Field-Tested Deer Hunting Wisdom from the MeatEater Crew

The best deer hunting advice tends to be specific, hard-won, and born of time in the woods rather than a product catalog. What follows pulls together practical tips gathered from experienced hunters, organized around the decisions you actually make in the field: when to go, where to set up, how t...

By James Chen •

Q4 for FFL Dealers: A 63-Day Marketing Countdown

ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.

By Gary Stone •

Suppressor Boom: Where FFL Margin Actually Comes From

The August NFA check surge proves demand for suppressors is real. The margin, though, is no longer in the paperwork fee or the can itself - it is in the bundle, the service, and an intake process that knows which customer is on which legal path.

By Gary Stone •

FFL Transfers: Turning a Fee Into a Customer Pipeline

Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.

By Gary Stone •

Manufacturer Dealer Locators: The Free FFL Growth Channel

SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.

By Gary Stone •
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