POTD: Viking Brutality 2026 - When Vikings Bring AR-15s

If the Vikings had access to AR-15s, things might have gone a little differently. Judging by these images from Viking Brutality 2026 , they would also have needed a good pair of running shoes. Among the competitors at this year's event was a Viking-inspired shooter carrying an axe in one han...

By Eric B •

Google Business Profile for FFL Dealers: The Near-Me Playbook

Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.

By Sara Owens •

NYPD Exposed for Illegal Delays in Firearms Licensing

New York law requires handgun licensing officials to act on applications within six months unless qualifying delays are explained in writing. Arbalest Group is demanding action from NYPD Commissioner Jessica Tisch over alleged violations of that deadline.

By Roger Katz •

ZEISS Conquest Apia Spotting Scopes Get Straight Models, More Zoom

With the ZEISS Conquest Apia 65A, hunters and shooters have had a way to put their hands on ZEISS’ top tier of quality and performance in a compact form at a price that is not premium. The latest in the Conquest Apia range build on that with new models offering greater magnification and eyepiec...

By Patrik Orcutt •

Why 'FFL Near Me' Shoppers Pick the Shop With Reviews

Customers searching for an FFL dealer near them compare stars, recency and replies before they ever compare transfer fees. A practical review playbook for gun shops, including the FTC rule that governs how you may ask.

By Sara Owens •

Three Mule Deer Hunts That Taught Me the Hard Way

Every hunter remembers the bucks they tagged. But the hunts that teach the most are usually the ones that fall apart. Michael “Micky” Luby puts it plainly: the hunts he botched outright shaped him far more than the successful ones ever did. Steven Rinella made a similar point when he ...

By James Chen •

Appointment-Only FFLs: What Customers Need to Find You

A new Illinois ordinance lets up to five home-based, appointment-only gunsmithing and transfer operations open their doors. For FFLs with no storefront, the entire business is being findable — here is the growth playbook.

By Gary Stone •

Impact Velocity, Not Energy, Is What Hunters Should Pay Attention To

Hunters used to lean primarily on bullet drop and calculated energy to predict their effectiveness at distances beyond a couple hundred yards — but informed hunters find impact velocity to be most useful The post Impact Velocity, Not Energy, Is What Hunters Should Pay Attention To appeared firs...

By Tyler Freel •

How to Find an FFL Dealer in Your State (2026 Guide)

Buyers searching for an FFL dealer near them shop state first, then metro. A step-by-step guide to finding a transfer dealer, verifying the license and comparing fees — plus what that search looks like from the dealer's side of the counter.

By Sara Owens •
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