DOJ Lets Silencer, SBS & SBR Ruling Stand: Dealer Impact

The Justice Department is leaving in place a court ruling that deregulates silencers, short-barreled shotguns and certain rifles — the biggest federal story for FFL dealers this week. Plus: state pushback, Guns.com's new ecommerce platform, and the Celerant-Slingit used gun partnership.

By Fred Thompson

The Legend of Gunkid

The early firearm forums were something special. They were products of the late 90s and early 2000s. It’s where I gleaned a lot of great information and a lot of bad information. Young Travis would browse these forums for hours, often stressing our dial-up internet connection to its max. I miss...

By Travis Pike

Direct-to-Home Gun Shipping: What FFL Dealers Should Do Now

The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.

By Claire Eason

Two Biggest First-Time Gun Buyer Mistakes

The internet is absolutely lousy with stories of bad gun store clerks. I’m sure you’ve heard the tropes before: the owner who’s too busy chatting with his buddies to make a sale, the counter commando who denigrates every brand but one, and the fella that wants to get $2,000 for a clapped-ou...

By Clayton Walker

FFL Keyword Strategy: Win 'FFL Transfer Near Me' Searches

FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.

By Sara Owens

POTD: Taurus Judge 20th Anniversary Commemorative Edition

Two decades back, a watermelon-obliterating revolver posted to the internet and changed everything. The Taurus Judge didn't just go viral; it invented the category. Now, for its 20th anniversary, Taurus is marking that legacy with an engraved commemorative edition that elevates the Judge to ...

By Eric B
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