Q3 2026 retail data shows firearm units down 7.8% while revenue held nearly flat - a mix shift toward lever-actions, premium handguns and suppressors that changes what dealers should stock and how customers find them.
Henry Repeating Arms isn’t simply known for making quality lever-action rifles, but also making some of the best and most timeless commemorative firearms in the industry as well. Their newest announcement is a true throwback as they announce their Founding Fathers rimfire rifle collection t...
Between 1870 and 1900, railroads and repeating rifles opened the West to ordinary hunters — and pushed its game to the brink The post The Golden Age of Big-Game Hunting in America appeared first on Outdoor Life.
August 2026 adjusted NICS checks rose 2.2% to 1,115,410 - the sixth straight month of growth - while NFA checks tripled after a court deregulated suppressors. Here is what the data means for FFL dealers heading into Q4.
The ballistic math never made sense, but that didn't stop American hunters from buying new big-bore rifles The post Here’s Why Big-Bore Rifles Got So Popular in the Late 90s appeared first on Outdoor Life.
Range USA continues to make big moves across the US as they expand their retail store locations and remodel/update all of their current stores at the same time. Most recently, they are celebrating a grand opening in Monroeville, Pennsylvania as well as store updates across the country.
Lever guns are having a moment, and the modern ones are getting the aftermarket treatment that ARs have enjoyed for years. WOOX leaned into that on July 17 with the Bravado Henry Supreme stock, an Italian-American piece of furniture engineered for the Henry Supreme and compatible Marlin lever-act...
Illinois will end its single-shot centerfire rifle mandate for deer hunting on January 1, 2027. The reform allows qualifying rifles to hold three cartridges, but strict magazine and firearm-modification requirements remain.
There was a time when "Made in the USA" meant elegantly-styled field guns. These are our former shooting editor's top picks The post The Classic American Shotguns You Should Definitely Recognize appeared first on Outdoor Life.
In 1969 the .22/250 Remington was just about the hottest thing in the field of varmint cartridges. OL's legendary shooting editor explains why The post Jack O’Connor Explains the Rise of the .22-250 Remington and the Fall of the .220 Swift appeared first on Outdoor Life.