SHIELD Sights Celebrates 40 Years of Innovation in Red Dot Optics

Four decades of British engineering, pioneering technology, and a legacy of performance Crewkerne, England — November 3, 2026 — SHIELD Sights proudly celebrates its 40th anniversary, marking four decades of British engineering, innovation, and contributions to the evolution of modern red dot ...

By Eric G •

Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •

The FN Mauser Is the Best Deer Rifle that History Forgot

We usually think of Pre-64 Winchesters, Savage 99s, and vintage Marlins as the deer rifles of our grandfathers, but these post-war Mausers were some of the best in their time The post The FN Mauser Is the Best Deer Rifle that History Forgot appeared first on Outdoor Life.

By Tyler Freel •

SHIELD Sights Celebrates 40 Years of Innovation in Red Dot Optics

SHIELD Sights are celebrating 40 years in business, founded in the UK back in 1986, SHIELD Sights have gained a global reputation for their sights including the SMS, RMS, AMS and new OMS line. Their early history is fascinating with the company providing designs and OEM expertise to many wel...

By Matthew Moss •

Ruger's Wednesday Print: 3 Numbers That Set Your Q4 Order Book

Ruger reports Wednesday into a market where checks rose 2.5% but retail units fell 7.8%. Sell-through, distributor inventory and average selling price are the three lines that should set an FFL dealer's first-quarter order book.

By Mark Edwards •

Beretta's 500 Years Limited Editions Land in the U.S.

Beretta has confirmed U.S. availability of a limited-edition collection marking 500 years since the company's founding in 1526. Three of the four commemorative firearms are shipping to authorized dealers now, with the fourth, a competition over-under, due in late November. The release did no...

By TFB Staff •

Hands On with the New Colt Canada C25

How do you defeat enemies with level IV body armor? This is the question the Canadian Armed Forces have wrestled with when tackling the replacement of their venerable C7 and C8 rifles. It’s a question that many major armies will have to find an answer for as they come to replace their curre...

By Matthew Moss •

New Chapter for British Firepower: Rheinmetall Opens the UK Gun Hall

Rheinmetall officially opened the new ‘UK Gun Hall’ in Telford in the presence of the British Defence Secretary, Wes Streeting, thereby marking the return of independent production of large-calibre weapons to the UK. The UK Gun Hall forms part of Rheinmetall’s wider investment of more than ...

By Eric G •
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