What Is a High Threat Environment?

“How do I know if I’m walking into a high-threat environment?” It’s a fair question, but we aren’t issued crystal balls capable of predicting violence before it happens. What we can do, however, is recognize conditions that have preceded violence enough to justify paying...

By Steve Tarani •

Miracle at Truk: Operation Hailstone

The Japanese seized the Caroline Islands in Micronesia in 1914, and established a naval base on the island of Truk within it in 1939. As the primary anchorage for the Imperial Japanese Navy’s 4th Fleet, Truk was soon transformed into a fortress. Truk seemed the perfect spot. Offering a natural ...

By Will Dabbs, MD •

ChatGPT Refused AmmoLand Gun Deal Post One Day After Everytown’s AI Report

AmmoLand’s experience matches the timeline Lee Williams reported: Everytown published its AI recommendations September 28, and ChatGPT refused our H&R T48 Daily Deal request September 29—five days after completing an ammunition deal article.

By Duncan Johnson Editor in Chief •

Corporate Gun Control Gets a Reality Check in New Gallup Poll

A new Gallup poll finds most Americans oppose businesses taking public positions on current events. NSSF points to Dick’s Sporting Goods and financial institutions’ reversals as reminders that corporate gun control can alienate customers and cost business.

By Duncan Johnson Editor in Chief •

Interstate Handgun Sales Ruling and ATF's NFA Timetable

A Fifth Circuit panel struck the federal interstate handgun sales ban and ATF told dealers in Dallas that NFA guidance is weeks away. What licensees should do now — and what not to change yet.

By Fred Thompson •

Q4 2026 FFL Market Forecast: What the Data Says Now

August splits the market in two: adjusted firearms checks up 2.2 percent, NFA checks up 201.6 percent. Here is what the data says about FFL inventory, transfer revenue and the next 90 days.

By Mark Edwards •

Q4 for FFL Dealers: A 63-Day Marketing Countdown

ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.

By Gary Stone •
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