How FFL Dealers Get Found and Win Suppressor Transfers

Suppressor and NFA transfer demand is the biggest under-managed revenue line at most FFLs. Here is the growth playbook to capture it, plus how customers find an FFL dealer near them.

By Gary Stone •

NFA SEO: How FFL Dealers Win Suppressor Searches

The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.

By Sara Owens •

Q4 for FFL Dealers: A 63-Day Marketing Countdown

ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.

By Gary Stone •

NFA Guidance 'Weeks Away': What ATF Told Dealers in Dallas

ATF's director and chief counsel spent three days with FFLs in Dallas. The NFA guidance dealers have waited for is close but unsigned, 4473 suppressor transfers will not be cited, and the new Form 4473 slips past the holidays. What was actually said - and what to do with it.

By Fred Thompson •

Week in Review: NFA Limbo and a NICS Warning for FFLs

Washington spent five days widening the gap between what gun law now allows and what ATF has told dealers to do. The FFL news digest for the week of September 21, and the decisions you should not make yet.

By Fred Thompson •

FFL Transfers: Turning a Fee Into a Customer Pipeline

Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.

By Gary Stone •

This Week in FFL: Aero Brands Return, August NICS Up 2.2%

Aero Precision, Ballistic Advantage, Stag Arms and VG6 return under new ownership; August NSSF-adjusted NICS checks edge up 2.2%; and NSSF, ATF and DOJ push straw-purchase education in Florida — this week's top stories for FFL dealers.

By Fred Thompson •

Silencer Saturday #445: Unregistered Silencers For All?

Good afternoon, everyone, and welcome back to TFB’s Silencer Saturday, brought to you by Yankee Hill Machine, manufacturer of the new Victra 20-gauge shotgun suppressor . It has actually happened. Licensed dealers have sold silencers to customers without NFA paperwork, and it was all legal....

By Daniel Y •
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