FFL dealers live and die by local customers. Here's the six-step playbook to rank for 'FFL dealers near me' searches: Google Business Profile, per-market landing pages, NAP consistency, reviews, technical basics, and measurement.
ATF confirmed that hackers compromised a standalone computer system after the Qilin ransomware operation claimed the agency as a victim. Sources tell AmmoLand that gun-owner records were not exposed, but the bureau has not revealed whether other files were stolen.
NIST’s review of firearm microstamping research found significant disagreement over whether the technology can reliably produce repeatable, legible markings. The findings arrive as California moves toward a conditional 2028 mandate for semiautomatic pistols.
I carried concealed every day for two and a half years of college. Here's what campus carry actually demands, from concealment to storage to legal layers.
A proposed direct-to-home firearm shipping rule is making headlines as an 'Amazon of guns.' Here's the growth playbook local FFL dealers need to compete and thrive.
The NFA registration requirement for suppressors, SBRs, and SBSs lapsed in August 2026 — and search demand for suppressor terms is spiking. Here's the keyword, local SEO, and technical playbook FFL dealers need to capture their local market before competitors do.
Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.
A federal court weakens key NFA restrictions, SCOTUS loads up for a big gun term, and the industry shows real retail momentum. Fred Thompson’s Friday digest for FFL dealers.
The ATF's 34 proposed regulatory changes could reshape how FFL dealers do business. Here's what the federal rollback, state pushback, and pending court cases mean for your shop.
With ATF regulatory reforms creating new opportunities and market momentum surging into 2026, FFL dealers have a rare window to grow. This guide covers online marketplace strategy, POS upgrades, compliance marketing, SMS campaigns, and revenue diversification — a five-point playbook for the rest of the year.