Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

Rule The Water With Power Queen Marine Batteries

One truth about adding all things electrical to your boat: you need the proper batteries to make it all work. That’s where Power Queen comes in. The post Rule The Water With Power Queen Marine Batteries appeared first on AllOutdoor.com.

By Sponsored Content •

ATF Says Suppressor and SBR Guidance Could Arrive Within Weeks

ATF Director Robert Cekada says long-awaited guidance covering suppressors, short-barreled rifles and short-barreled shotguns could arrive within weeks. The agency also says FFLs will not be cited for lawful suppressor transfers completed on Form 4473 under the federal injunction.

By John Crump •

2026 Guardian Conference Recap: By the Numbers

84 attendees, 28+ states, 61 class sessions, about 78,000 rounds and 280 gallons of water. Here's what happened at the 2026 Guardian Conference, plus early bird tickets for 2027.

By Jacob Paulsen •

Fox Still Has Brandon Herrera Favored to Win TX-23

Fox’s latest Power Rankings moved a number of races toward Democrats, but Texas’ 23rd District remains rated likely Republican with Brandon Herrera facing Katy Padilla Stout. The post Fox Still Has Brandon Herrera Favored to Win TX-23 appeared first on The Truth About Guns.

By TTAG News Contributor •

Manufacturer Dealer Locators: The Free FFL Growth Channel

SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.

By Gary Stone •
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