Regulatory Whiplash Hits FFLs as States Push Back on Reform

Federal ATF reforms, aggressive state pushback, and a pivotal Supreme Court docket are creating regulatory whiplash for FFL dealers. Here is what the divergence means for your shop and how to plan around it.

By Claire Eason

FFL Keyword Strategy: Win 'FFL Transfer Near Me' Searches

FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.

By Sara Owens

Seventh Circuit Upholds Illinois AR-15 Ban Days After Supreme Court Takes Up Same Fight

The Seventh Circuit has upheld Illinois’ ban on AR-15s and standard magazines, doubling down on Bevis just days after the Supreme Court agreed to hear Viramontes and Grant. Chief Judge Brennan warned the court is allowing Illinois to ban “the best-selling rifle in America and its standard mag...

By AmmoLand Editor Duncan Johnson