FFL Transfers: Turning a Fee Into a Customer Pipeline

Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.

By Gary Stone

Why 70% of Deer Hunters Never Fill a Doe Tag

The U.S. buck harvest sits near record levels, and the share of mature bucks in that harvest is the highest it has been in more than a century. The part of deer management that keeps herds healthy, though, is antlerless harvest. Deer numbers are climbing across much of whitetail range, and while ...

By James Chen

FFL News: DOJ Won't Appeal NFA Ruling; Virginia Dealer Unit

The administration won't appeal the Texas NFA ruling, but the injunction covers members and customers of the plaintiffs, not the general public — 4473, NICS and Section 922(b)(4) all still apply. Plus Virginia's new FAIR enforcement unit, the FBI's NICS Monitoring confirmation, and the state-level split on registration.

By Fred Thompson

Combat Index: Dots, Irons or Point Shooting?

The world of defensive-style shooting has long been filled with controversy and differences of opinion. One point we might all agree on is that the road to success involves putting decisive hits on an adversary in the shortest possible time. But how we achieve this has been open to debate for yea...

By Mike Boyle

Every Amicus Brief in Viramontes and Grant: Supreme Court Fight Over AR-15 Bans

The Supreme Court is preparing to decide whether governments may ban AR-15-style rifles. Here is every amicus brief filed in Viramontes v. Cook County and Grant v. Higgins, including the arguments supporting gun owners and two supposedly neutral briefs that advance anti-gun positions.

By Duncan Johnson Editor in Chief

Virginia's FAIR Unit Is Live: What FFL Dealers Face Now

Virginia's FAIR Unit can now investigate and sue firearm dealers under the state's reasonable-controls standard. Plus: why SIG SAUER's new dealer locator makes accurate in-stock data a marketing asset.

By Fred Thompson

11-Year-Old Kansas Hunter Downs “Ghost” on Her Birthday

Gracie Herschell got a second crack at the buck her family had chased for years, and she made it count on her 11th birthday. The Lyndon, Kansas, fifth grader dropped a giant velvet buck the family had nicknamed “Ghost” on the evening of Sept. 9. The main-frame 8-pointer weighed 225 po...

By James Chen

Ammunition Depot Launches AmmoVault, an Ammo Reserve You Can Build $5 at a Time

Ammunition Depot launched AmmoVault on Aug. 27, and I set up an account to see what it actually does. The short version: it’s a way to build an ammo reserve over time without buying a whole case at once. You pick the ammo, set a budget, and you can start with as little as five […] Rea...

By Luke McCoy
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