Technical SEO for FFL Dealers: The 9-Point Site Audit
Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.
Posts about "sites"
Congress Must Rein In ATF’s Billion-Record Gun Archive After Qilin Breach
Qilin breached a separate ATF system, but the bureau’s massive archive of lawful gun purchases remains a threat to gun-owner privacy. Congress should force a full accounting, end informal record collection, limit retention, and change the law that feeds the archive—before a future administrat...
ATF Director Says Suppressor and SBR Transfer Guidance Could Land Within Weeks, and Dealers Moving Cans on a 4473 Will Not Be Cited
ATF Director Cekada says suppressor and SBR transfer guidance under the NFA injunction is close and could be released within weeks. Read the original story: ATF Director Says Suppressor and SBR Transfer Guidance Could Land Within Weeks, and Dealers Moving Cans on a 4473 Will Not Be Cited
Plain Truths in Amicus Brief, Court Rulings Underscore 2A as First-Class Right
From privately made firearms in Delaware to waiting periods and interstate handgun sales, recent cases test whether courts will treat the Second Amendment as a first-class right.
Suppressor Boom: Where FFL Margin Actually Comes From
The August NFA check surge proves demand for suppressors is real. The margin, though, is no longer in the paperwork fee or the can itself - it is in the bundle, the service, and an intake process that knows which customer is on which legal path.
How FFL Dealers Can Win 'Buy a Handgun Out of State' Searches
A Fifth Circuit ruling opened a new class of out-of-state handgun buyer questions. Here is how FFL dealers can answer them on-page, honestly and accurately, and capture the demand while it is fresh.
Why 70% of Deer Hunters Never Fill a Doe Tag
The U.S. buck harvest sits near record levels, and the share of mature bucks in that harvest is the highest it has been in more than a century. The part of deer management that keeps herds healthy, though, is antlerless harvest. Deer numbers are climbing across much of whitetail range, and while ...
Killing the Buck of a Lifetime in the Swamp
The mature buck that vanishes into a cattail marsh every day is not random about where he beds, and that predictability is the whole reason you can kill him. To hunt swamp bucks, you need to identify the dry, secure ground where an old deer feels safe, map the trails he uses to move between [R...
First Circuit Asks Massachusetts: How Many Handguns Can You Ban Before It’s a Ban?
First Circuit judges questioned how many commonly owned handguns Massachusetts may exclude from dealer shelves before its regulatory roster becomes an unconstitutional ban.
Whitetail Numbers: How Many Deer Roam North America
Roughly 30 to 35 million white-tailed deer live on the North American landscape today. That figure comes from the National Deer Association, which surveyed state and provincial wildlife agencies across the continent to build its estimate, and it lines up with independent research putting the curr...