Wilcox Introduces VIPR Sight With Programmable Reticles

Wilcox has a new, programmable sighting system. The VIPR  (Visually Integrated Precision Reticle) optic has a range of digital reticles that can switch on the fly to accommodate different ammunition types or use cases. Those options allow the user to switch to counter UAS ammo and reticles s...

By Daniel Y •

Bergara Releases Premier Competition Elite Rifles

Bergara has a new rifle model optimized for the PRS production class. The Premier Competition Elite  family of rifles is built to be an off-the-shelf match winner. Keep reading for all the details.

By Daniel Y •

POTD: The Demro XF-7 Wasp – Thompson Looks, Kalashnikov Guts

Welcome to today’s Photo of the Day! Here we have an American submachine gun that looks like a Thompson and thinks like a PPSh. Gerry Fox drew this up in 1974 in Meriden, Connecticut, after a fire ended Meriden Firearms and its M3 Grease Gun knockoff. He built it as the Fox Carbine under T...

By Sam.S •

Hevi-Shot is Now HEVI! New Look, Logo, Website, Ammo, and Attitude

HEVI-Shot is the company that’s always been known for making upland and waterfowl loads that hit harder. This has been understood by hunters for years, and this unspoken agreement amongst their customer base is what the same company is leaning harder into now. HEVI-Shot is officially - HEVI...

By Adam Scepaniak •

Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

The Rimfire Report: Shooting the Peters .22LR That Started It All

The first rifle I ever really shot was a plain old Ruger 10/22, and the ammo feeding it came out of a brown box that looked like it belonged in my grandfather's tackle shed. Peters . Forty grains of lead, high velocity, round nose, and in my memory it never once let me or my 10/22 down at th...

By Luke C. •
Older Posts »