Berkley Frittside X Gets an All New Circuit Board Bill

Anyone who throws a flat-sided crankbait around rock and wood knows how this story goes. The thin bill that gives the bait its tight, subtle action is the same bill that chips, cracks, and eventually snaps off. Berkley is addressing that with the Frittside X, a premium version of the Frittside bu...

By Sam.S •

NFA Guidance Is Live: The Q4 Market Math for FFL Dealers

ATF's October 9 open letter makes NFA approval and registration voluntary nationwide for suppressors, SBRs, SBSs and AOWs. The market math: September's demand data, what actually moved on the P&L, and where the category goes next quarter.

By Mark Edwards •

Front Line Friday #36: Budget Cycles and Procurement Realities

Welcome back to Front Line Friday. This week is an editorial, and the topic is how agency procurement cycles produce gear that is already behind the curve by the time it hits the field, and why the officers holding that gear are right to be frustrated. Front Line Friday is brought to you by Dead ...

By Tom R •

How FFL Dealers Get Found and Win Suppressor Transfers

Suppressor and NFA transfer demand is the biggest under-managed revenue line at most FFLs. Here is the growth playbook to capture it, plus how customers find an FFL dealer near them.

By Gary Stone •

AO Review: The Tiny Double-Duty WeatherX Lantern Power Bank

Most of the emergency gear I own was bought under mild duress rather than preparedness, usually in a checkout line, usually on the theory that twenty-five dollars is a fair price to not be caught in the dark. The WeatherX XPCW19B started the same way. I was offered a review sample to test out, an...

By Luke Cuenco •

Front Line Friday #34: Drone and Tech Tools Entering Patrol Work

Welcome back to Front Line Friday. This week is an editorial, and the topic is the wave of drones, license plate readers, and other technology moving into patrol work, and what actually changes officer capability versus what just moves money around. Front Line Friday is brought to you by Dead Air...

By Tom R •
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