Manufacturer Dealer Locators: The Free FFL Growth Channel

SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.

By Gary Stone •

SIG516 G3 Goes Short With New 11.5-Inch Pistol and SBR

SIG Sauer has added 11.5-inch pistol and SBR configurations to the SIG516 G3 line, giving gun owners compact alternatives to the 16-inch rifle while retaining the adjustable short-stroke piston system, ambidextrous controls and dual charging handles.

By Duncan Johnson Editor in Chief •

Ayoob: The Pin Shoot Grand Finale

In 1969, an armed citizen named Richard Davis shot it out with a trio of armed robbers and survived — but was hit a couple of times during the melee. Deciding that there had to be something better to stop bullets with than one’s own flesh, he conceived soft, concealable body armor and became ...

By Massad Ayoob •

Vietnam’s Best Spec Ops Weapon? The Stoner 63

The names of firearms designers such as John Moses Browning, Mikhail Kalashnikov and Eugene Morrison Stoner are synonymous with iconic firearms. Stoner was a prolific firearms designer who was responsible for the AR-7 U.S. Air Force survival rifle, the AR-10 rifle, the SR-25, and, of course, the ...

By Friedrich Seiltgen •

FFL SEO: Ranking on Page One With Zero Clicks

28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.

By Sara Owens •

SureFire's New XC3 1,000 Lumen Sub-Compact Weaponlight

Let there be light, said SureFire and added the XC3 Sub to its weaponlight lineup built specifically for subcompact concealed carry handguns rather than the larger duty-sized guns most weaponlights are designed around. The fitment chart lists compatibility with the Glock 43X and 48, the Springfie...

By Eric B •

Modern Take on the Self-Defense 1911 Pistol

Editor’s Note: In today’s article, Ramon Ramirez takes a look at the Springfield Armory 1911 Emissary 4.25″ AOS pistol chambered for the 9x19mm Parabellum cartridge as a modern self-defense handgun. The firearm was provided to the author by the company for this article. I didn�...

By Ramon Ramirez •

Bridget Stalked on the Trail

Would you believe it if I said that hiking around the woods and catching fish is my work? I own a fly fishing guide business in Utah named “Chunky Trout Outfitters,” and in order to stay up-to-date on where the fish are hungry, what they are eating and what lakes are hot for the week, Read Mo...

By Bridget Fabel •
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