FFL dealers live and die by local customers. Here's the six-step playbook to rank for 'FFL dealers near me' searches: Google Business Profile, per-market landing pages, NAP consistency, reviews, technical basics, and measurement.
KUIU, a leader in high-performance hunting gear and apparel, is back with the newest addition to its camo lineup, Veros. The fourth pattern for KUIU to date, this is a camo pattern specifically designed for darker hardwoods and late-season timber. Veros has been engineered to give hunters the pa...
PROOF Research launched its PXT barrel technology back in May, and last week the company widened the lineup in a big way. The PXT expansion adds a new category of steel competition blanks, more pre-fit options, and fresh caliber choices, pushing the technology onto more platforms than the launch ...
Retail FFL numbers are falling while direct-to-home shipping and online marketplaces rise. These five growth strategies — local search, NFA authority, used-gun digitization, transfer revenue, and rule-change positioning — still work for dealers who execute.
This year, Colt was one of the exhibiting manufacturers at Rendezvous. They’re originally from New England and they’ve been around for a minute. Maybe you’ve heard of them? Allegedly, they’re famous for their AR-15s and 1911 pistols… [sarcasm alert] This Rendezvous afforded me the oppor...
Husky Liners has launched their newest bed liner product in the Freedom Full Bed Liner to protect your truck’s bed from Mother Nature and much more. It is a durable, lift‑out bed protection system built to give truck owners long‑lasting defense against wear, rust, and everyday damage. W...
The Lima Six belt-fed AR-15 upper is real, it runs, and after 2,000 rounds, it may be the most exciting 5.56 upper to hit the market in years.
There are plenty of electric bikes on the market that look great on a product page but are really designed for paved roads, bike paths and relatively tame gravel. Then there are e-bikes that are built with a much more ambitious mission in mind: getting you farther into the woods, across rough gro...
As some dealers started selling suppressors to qualifying customers, companies saw a surge in buyers. Other sellers and buyers are waiting for federal guidance that may not come The post ‘Confusing for Everyone.’ Suppressor Sales Boom Even as Many Gun Shops Wait for Federal Guidance After Der...
A Texas federal judge gutted key NFA requirements for suppressors and short-barreled firearms, a second judge struck down the ghost gun rule, and DOJ finalized a gun rights restoration pathway. This week's digest explains what changed, what didn't, and how FFLs should respond.