Technical SEO for FFL Dealers: The 9-Point Site Audit
Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.
Posts about "money"
The Rimfire Report: Shooting the Peters .22LR That Started It All
The first rifle I ever really shot was a plain old Ruger 10/22, and the ammo feeding it came out of a brown box that looked like it belonged in my grandfather's tackle shed. Peters . Forty grains of lead, high velocity, round nose, and in my memory it never once let me or my 10/22 down at th...
Buying a Gun in California After 2029 Will Mean Four Hours of Class and a Trip to the Range Before the Certificate
Newsom signed SB 948 on Sept. 26. From 2029, California firearm safety certificate applicants must complete a 4-hour course with live fire. Read the original story: Buying a Gun in California After 2029 Will Mean Four Hours of Class and a Trip to the Range Before the Certificate
Talarico Pushes the ‘Assault Weapons’ Hoax Despite the Facts
Texas Senate candidate James Talarico says an “assault weapons” ban remains on the table, but ownership, crime, and mass-shooting data expose the weak case for banning commonly owned AR-15s.
Congress Must Rein In ATF’s Billion-Record Gun Archive After Qilin Breach
Qilin breached a separate ATF system, but the bureau’s massive archive of lawful gun purchases remains a threat to gun-owner privacy. Congress should force a full accounting, end informal record collection, limit retention, and change the law that feeds the archive—before a future administrat...
Fudd Friday: Buy A Classic Surplus Rifle With A Twist
Despite the marketing success of the Winchester ‘73, the Springfield trapdoor rifle was more likely the rifle that really tamed the Wild West. The U.S. government equipped its cavalry and other troops with these robust, hard-hitting rifles. A repeater like Winchester or the competition sold...
SK Guns Introduces Charro Negro: The Legend of the Black Horseman
SK Guns is back with another gorgeous, limited-edition 1911 handgun for us to drool over in the “ Charro Negro ,” or the legend of the Black Horseman . This limited run of only 200 Full Size Government Model Colt 1911s chambered in .38 Super blends traditional charro imagery wit...
Q4 for FFL Dealers: A 63-Day Marketing Countdown
ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.
TFB Review: Getting to Know the HSP/Safariland BASELINE Belt System
A few months back, Safariland and Haley Strategic Partners flew a handful of us out to HSP's headquarters in Arizona. The main event for this trip was the Incog XS , the new single-clip concealment version of the Incog X , and that's where most of our range time went. But before we pack...
Concealed Carry Corner: Carry Optics Rundown
Welcome back to another edition of Concealed Carry Corner . Last week, we took a look at the big difference between having fun with your handguns by upgrading them versus practical upgrades that make a difference. If you happened to miss that article, be sure to click the link here to check...