Vertx is known across the outdoors and firearms industries for their intelligently-designed packs, which vary from backpacks, fanny packs, and even cross-body chest packs. All of which could be deployed for concealed carry or long hikes out in the field. What people sometimes overlook is their ot...
Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.
SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.
OL's former shooting editor maintains you don't have to pick a single favorite rifle for hunting deer. Here are his top picks, and the stories behind each The post Jim Carmichel’s ‘Favorite’ Deer Rifles appeared first on Outdoor Life.
Virginia's FAIR Unit can now investigate and sue firearm dealers under the state's reasonable-controls standard. Plus: why SIG SAUER's new dealer locator makes accurate in-stock data a marketing asset.
Firearms reviewer James Reeves says plaintiffs suing Smith & Wesson have subpoenaed years of information about his gun reviews while defining even unpaid social-media content as advertising.
Eight real-world defensive gun uses reveal critical lessons about home defense, intervention, escalation, self-defense law, and making good decisions under pressure.
Bing query data for FFL Search shows gun buyers searching in volume and clicking in fractions. Here is how FFL dealers capture that demand: sharper promises in search, compliant text follow-up, and a faster transfer experience.
Most hunters who run a mapping app already lean on the core tools: studying habitat and terrain from home, marking food sources and deer sign, navigating unfamiliar ground in the dark, and finding the way out after a long sit. Those basics have earned their place among the genuine game-changers o...
KUIU wants to keep your whitetail hunters warm this fall and winter with the new Proximity Bib. These are bibs purpose-built for long sits in the blind during those cold-weather late-season whitetail hunts. These new bibs combine industry-leading technologies to make sure you don’t spook th...