ATF's direct-to-home shipping proposal could undercut transfer revenue, courts are reshaping enforcement, and retail tech is moving fast — the week's top stories for FFL dealers, with the publisher's take.
The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.
Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.
A federal judge weakens a key gun-control law, the Supreme Court takes up Washington's AR-15 ban, and ATF reforms continue to reshape the regulatory landscape. Fred Thompson's weekly digest of the stories FFL dealers need to watch.
Federal deregulation is colliding with state pushback while e-commerce consolidates — here's what the data says FFL dealers should do this quarter.
Sources tell AmmoLand News that career attorneys and administration officials are divided over whether to appeal a Texas ruling blocking key NFA registration and approval requirements.
Two federal judges in Texas struck down core NFA registration requirements on the same day, the Supreme Court added an AR-15 case to next term, and states are digging in. Fred Thompson breaks down the week for FFL dealers.
A federal court weakens key NFA restrictions, SCOTUS loads up for a big gun term, and the industry shows real retail momentum. Fred Thompson’s Friday digest for FFL dealers.
Local gun shops are seeing record sales through online marketplaces. A practical playbook for independent FFLs: list where buyers shop, sync inventory in real time, and turn every transfer into a repeat customer.
The ATF's 34 proposed regulatory changes could reshape how FFL dealers do business. Here's what the federal rollback, state pushback, and pending court cases mean for your shop.