ZEISS has announced plans to spin off its Hunting & Nature business into a new independent company. The agreement will see German investment firm palero become the sole owner of the new entity. Under the deal, ZEISS will license its brand to the company, allowing the business to continue oper...
Nashville, TN — March 9, 2026, ZeroTech Optics is proud to introduce the newest addition to the Vengeance lineup—the Vengeance HD 1–10×28 FFP LPVO. Designed for shooters who demand rapid close-range capability and confident precision at distance, this versatile optic is now available in bo...
This content is copyrighted and may not be reproduced without the express permission of GunsAmerica.com and BAAANG Media LLC. Springfield Armory Announces Launch of XD Mod.4 OSP 9mm “The original XD established a new standard for striker-fired pistols at its launch 25 years ago,” said Steve K...
Already a popular swimbait option and mainstay in angler tackleboxes, the Berkley PowerBait CullShad has evolved this year with a new size and colors. Originally released in 2023, the PowerBait CullShad is a large-profile swimbait that is made from the proven PowerBait soft plastic, releasing sce...
Horus Vision has introduced the TREMOR7 reticle, now available in the HoVR 1-8x24mm LPVO riflescope, a configuration aimed at modern sporting rifles and dynamic shooting applications. The TREMOR7 builds on previous Horus reticle designs and is optimized for use in low-power variable optics. It is...
The MSBS Grot is Poland's battle-tested modular military rifle, now ATF-certified for U.S. purchase in 2026. Discover specs, variants, how it compares to the AR-15, and how to buy one through an FFL dealer.
Springfield Armory has announced a new line of pistols factory-equipped with the Aimpoint COA, starting with select variants of the Echelon 9mm platform. The new models are cut for Aimpoint’s A-CUT interface, which integrates the optic directly into the slide.
Dunnagan Global Armor Strategies, LLC is proud to announce its official launch. We are a defense-market advisory firm focused on the global commercialization of advanced armor and personal protection technologies. Our work centers on helping innovators expand into international defense markets th...
TRUE Tools & Blades has brought out a new, quick, & easy to deploy folding knife with the new REPOSE Wharncliffe knife. Named for the angle of repose, the steepest angle possible for a landform without causing a landslide, the REPOSE is a new ambidextrous one-handed opening pocket knife....
After Beretta Holding acquired nearly 10 percent of Ruger, the two companies have entered an openly hostile fight that will culminate in a shareholder vote this spring The post Beretta Quietly Became the Largest Shareholder of Ruger. Now the American Gunmaker Is Warning of a Takeover appeared fir...