Zeiss Expands the Conquest Apia Spotting Scope Family to Four Models

Six months ago, a compact angled spotting scope called the Zeiss Conquest Apia 65A showed up with a simple pitch: Zeiss optics, low weight and an affordable price. Now the family has grown. VALYRA  has announced the Conquest Apia 85A, two straight models and a batch of eyepieces and accessor...

By Eric B •

Riding Shotgun: Derya's 18-Inch EX1400 Coach

The phrase "riding shotgun" comes from stagecoach messengers who sat beside the driver with a short double-barreled gun, and Derya Arms has built a new shotgun for the same job. The EX1400 Coach is a 12-gauge side-by-side with 18-inch barrels, a compact break-action gun made for fast po...

By Eric B •

M40 Sniper Rifle – A Vietnam War Icon

The M40 rifle might be the most recognizable of all American sniper rifles. Its birth coincided with a need for a precision instrument in the steamy jungles of Vietnam, and its legacy was built by those who relied on its performance. Its accuracy, reliability, and endurance have given rise to a g...

By Cory Ross •

Lodestar Adds Red, Green and Gold Dot Options to the LNK9

Red, green or gold: Lodestar Technology has put the choice of reticle color into the LNK9 lineup. The LNK9 now comes in three new optics configurations, with a 2 MOA Green, Red or Gold Dot reticle. The new options give owners more say over the sight picture, while keeping the features, performanc...

By Eric B •

TFB Behind the Gun #240: Inside PSA with Cameron Tapler

This week, I'm joined by Cameron Tapler, Director of Branding and Product Management at  Palmetto State Armory  and the face most people see on PSA’s growing YouTube Channel. Cameron didn't come up through marketing. He started at PSA nearly a decade ago as a compli...

By Luke C. •

S&W Buys Savage: A Growth Playbook for Independent FFLs

Smith & Wesson's $160 million purchase of Savage Arms puts two major long-gun lines under one roof. A practical growth playbook for independent FFL dealers: audit your supplier concentration, lock terms while two reps still compete, and make sure local buyers can actually find you.

By Gary Stone •

American Ingenuity at Work: The Army’s Strategic Capital Initiative

WASHINGTON — The Army is rewriting the playbook on how it partners with the private sector. At a contemporary military forum on the Strategic Capital Initiative during the Association of the United States Army 2026 Annual Meeting, senior Army leaders and commercial executives sent a clear, unif...

By Eric G •

The Soviet AK-74 Inspiration

The U.S. Small Caliber High Velocity concept started in 1950 with a study, then evolved into testing and evaluation. By the late 1950s, they discussed a .22 caliber rifle with respectable accuracy at 300 yards. The Army Infantry Board brought Armalite’s Eugene Stoner, designer of the AR-10,...

By Lynndon Schooler •

POTD: Duck Hunt, Danish Edition - The Benelli M4 A.I. Drone Guardian

Anyone who grew up with a Nintendo remembers Duck Hunt : lead the target, squeeze the trigger, and pray the dog doesn’t laugh. Denmark is now playing the grown-up version, with enemy targets that buzz instead of quack. In this Photo Of The Day, we take a new look at the Benelli M4 A.I. Dron...

By Eric B •
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