Two Biggest First-Time Gun Buyer Mistakes

The internet is absolutely lousy with stories of bad gun store clerks. I’m sure you’ve heard the tropes before: the owner who’s too busy chatting with his buddies to make a sale, the counter commando who denigrates every brand but one, and the fella that wants to get $2,000 for a clapped-ou...

By Clayton Walker •

Illinois Ends Single-Shot Rifle Limit for Deer Hunters in 2027

Illinois will end its single-shot centerfire rifle mandate for deer hunting on January 1, 2027. The reform allows qualifying rifles to hold three cartridges, but strict magazine and firearm-modification requirements remain.

By Dean Weingarten •

FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens •

Turret to Trenches: The M240 Machine Gun

Some 650 to 950 rounds per minute. That is the exact mathematical formula required to turn an enemy formation’s fighting spirit into a desperate desire to simply survive. The United States military has spent decades crafting and perfecting this formula and has ensured its fighting men and women...

By Mason Berryman •

POTD: Ported & Polished S&W 442 With Optic Integration

This custom Smith & Wesson 442 .38 Special represents the modern revolver carrier's philosophy: precision improvements where they count, married to proven reliability. Built on the alloy-framed 442 platform, the gun receives meticulous gunsmith work that transforms the trigger and ergono...

By Eric B •
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