Why You Need a Survival Axe

Why do you need a survival axe? When people think about prepping gear, they usually focus on the obvious items first. Things like emergency food kits, water filtration, firearms, medical supplies, generators, and radios tend to dominate the conversation. While all of those things matter, one tool...

By Ryan Domke •

XS Sights Kits Out The Taurus 66 Revolver

Despite the rapid advance of pistol-mounted optics, many shooters still prefer a standard front-and-rear sight setup for reliability or as a backup. There are no batteries to go dead with this setup, and some shooters might feel this arrangement is more rugged or easier to conceal. It certainly s...

By Zac K •

Suppressor Deregulation: The SEO Playbook for FFL Dealers

The NFA registration requirement for suppressors, SBRs, and SBSs lapsed in August 2026 — and search demand for suppressor terms is spiking. Here's the keyword, local SEO, and technical playbook FFL dealers need to capture their local market before competitors do.

By Sara Owens •

What the 2026 ATF Deregulation Means for FFL Dealers

The DOJ let silencer, shotgun and rifle deregulation stand, and a direct-to-home shipping rule is on the table. Here's what that means for FFL economics — and how dealers should position for the next 12 months.

By Mark Edwards •

Blend or Bleed: Will You Make the Right Choice?

When I was growing up, I was encouraged to not worry about “fitting in”. While I agree with that sentiment to this day, I now realize that there is most definitely a time and place to do just the opposite. Standing out in the wrong place or at the wrong time can put a target Read More The pos...

By Ryan Domke •
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