Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.
Unfortunately, like many people today, I am tethered to my device more and more. This is not something that I’m proud of, but that’s just how things work in 2026 when you are running a personal business and responding to emails all day. I’m also using and aging iPhone 12, and a...
Two federal judges in Texas struck down core NFA registration requirements on the same day, the Supreme Court added an AR-15 case to next term, and states are digging in. Fred Thompson breaks down the week for FFL dealers.
We cover recent firearms industry news, including the Civilian Marksmanship Program’s plan to sell former U.S. government M14 rifles to civilians in permanently semi-automatic form, and Auto-Ordnance’s short-barreled M1 Carbine with a 12-inch barrel and suppressor threading.
A New Hampshire administrator testified that anything “above zero”—even a one-percent possibility—could justify searching a student gun owner’s truck. SAF says lawful gun ownership cannot erase Fourth Amendment protections.
Before I had kids, my every day carry (EDC) setup was rather minimal. My pockets held my daily-use tools (such as a knife, flashlight, wallet and phone), while my waistband held my pistol. If something didn’t see frequent use, it didn’t make the cut. At that point, my EDC was built entirely a...
Local gun shops are seeing record sales through online marketplaces. A practical playbook for independent FFLs: list where buyers shop, sync inventory in real time, and turn every transfer into a repeat customer.
Travis Haley demonstrates how sling setup affects shoulder transitions and exposure around corners. Here is how armed gun owners can apply those lessons to a defensive carbine.
FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.
Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.