ZEISS to Spin Off Hunting & Nature Division Into Independent Company

ZEISS has announced plans to spin off its Hunting & Nature business into a new independent company. The agreement will see German investment firm palero become the sole owner of the new entity. Under the deal, ZEISS will license its brand to the company, allowing the business to continue oper...

By Eric B

Smith & Wesson M&P FPC 9mm Rifle – $499.99

PSA has the Smith & Wesson M&P FPC 9mm Semi-Auto Rifle listed at $499.99 as a Daily Deal. The optics-ready folding carbine includes three magazines, a threaded barrel, M-LOK handguard, and compatibility with M&P pistol mags.

By AmmoLand Editor Duncan Johnson

ZeroTech Optics Launches Vengeance HD 1–10×28 FFP LPVO in Black and FDE

Nashville, TN — March 9, 2026, ZeroTech Optics is proud to introduce the newest addition to the Vengeance lineup—the Vengeance HD 1–10×28 FFP LPVO. Designed for shooters who demand rapid close-range capability and confident precision at distance, this versatile optic is now available in bo...

By Eric G

Review: Springfield XD Mod.4 OSP 9mm

Editor’s Note: The author received a Springfield XD Mod.4 pistol on loan from the company for the purposes of writing this review. I’ve always appreciated the Springfield Armory XD series for what it is: a simple, reliable and accurate 9mm pistol. While the original may have more than two dec...

By Richard Johnson

TFB Review: Boyds Agility Deadset Stock

Hunting rifles have evolved drastically over the years, with modern precision machining and materials such as carbon fiber introduced into both the stock and the barrel, and an off-the-shelf rifle can now outperform custom-built actions from a decade ago. Many people with older rifles seek ways t...

By Lucas D

The Rimfire Report: ELEY Subsonic 38gr Hollow Point

This week in The Rimfire Report, we’re taking a look at another budget-friendly load from one of the world’s best .22LR ammunition manufacturers, ELEY. The last time we featured ELEY, we tested their remarkably consistent and accurate Target 40-grain round nose load . Fired through ou...

By Luke C.

FPC Sues New York Over Times Square Gun Ban

Firearms Policy Coalition and a licensed New York carrier have filed a federal lawsuit challenging the Times Square gun ban, arguing it violates the Second Amendment under Bruen.

By John Crump

Horus Vision Launches TREMOR7 Reticle in HoVR 1-8x24 LPVO

Horus Vision has introduced the TREMOR7 reticle, now available in the HoVR 1-8x24mm LPVO riflescope, a configuration aimed at modern sporting rifles and dynamic shooting applications. The TREMOR7 builds on previous Horus reticle designs and is optimized for use in low-power variable optics. It is...

By Eric B

Big Horn Armory CAT 5 Lever Gun in .500 S&W Magnum

Big Horn Armory has introduced the Model 89 CAT 5, a tactical take on its big-bore lever-action platform chambered in .500 S&W Magnum. The CAT 5 blends traditional lever-gun design with more modern features, including a 16-inch threaded barrel and a modular fore-end developed in collaboration...

By Eric B

TFB Weekly Web Deals 178: Deals for March 23rd, 2026

Welcome to TFB Weekly Web Deals 178! We’re back with more deals on guns, gear, ammunition, and accessories from some of our most frequented online retailers like Primary Arms, Natchez Shooters Supply, Palmetto State Armory, Brownells, and more. Whether you’re looking for deals on new ...

By Luke C.
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