Why Mrrping to Stop a Buck Might Cost You the Shot

Stopping a walking buck with a mouth bleat or a “mrrp” before you shoot has become one of the most widely repeated moves in whitetail hunting. You’ve seen it on every hunting show: a buck walks the edge of a food plot, the hunter makes a soft sound, the deer freezes broadside, a...

By James Chen •

The Fire in Thun: When One Plant Owns Your Backorder

One fire at a single Swiss plant is now a line item on dealer backorder reports. The work that follows is deposits, allocation status and honest lead times — not guessing at dates.

By Claire Eason •

The Social Utility of Firearms, Revisited

The social utility of firearms extends far beyond self-defense. From preventing violent crime and protecting innocent lives to preserving individual liberty, lawful gun ownership provides benefits that deserve recognition in the debate over firearms and the Second Amendment.

By Chuck Michel •

Behind the Bullet: The .25 WSSM

The .25 WSSM earns its place as a quarterbore that packs .25-06 Remington performance into a case nearly an inch shorter, letting you run it in a compact short action instead of a full-length rifle. Winchester claimed the cartridge would equal the velocity of the .25-06, and the factory numbers b...

By James Chen •

Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •

TFB Review: Pulsar Thermion 3 LRF XT60 - 1280 HD in a 30mm Tube

The Pulsar Thermion 3 LRF XT60 is a 1280x1024 HD thermal riflescope with a built-in 1,200 m (1,312 yd) laser rangefinder. This is Pulsar’s new flagship thermal, made for hunters who want serious night capability in something that mounts, looks and handles like a classic 30 mm scope. After a...

By Eric B •
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