Election Surge: A 90-Day Growth Plan for FFL Dealers

October's adjusted NICS checks rose 7.9% and a new Congress is seated in January. A 90-day operating plan for the surge: counter throughput, first-time-buyer follow-up, and the listing details that decide who gets found.

By Gary Stone •

Why Mrrping to Stop a Buck Might Cost You the Shot

Stopping a walking buck with a mouth bleat or a “mrrp” before you shoot has become one of the most widely repeated moves in whitetail hunting. You’ve seen it on every hunting show: a buck walks the edge of a food plot, the hunter makes a soft sound, the deer freezes broadside, a...

By James Chen •

5 Smart Tips for DIY Prairie Pothole Duck Hunting

Freelancing the Prairie Pothole Region isn’t the open-door operation it used to be. Farmers now get a steady run of fall requests from people they’ve never met, located through mapping and permission apps and asking for access by phone rather than face to face, and the resulting frict...

By James Chen •

SHIELD Sights Celebrates 40 Years of Innovation in Red Dot Optics

SHIELD Sights are celebrating 40 years in business, founded in the UK back in 1986, SHIELD Sights have gained a global reputation for their sights including the SMS, RMS, AMS and new OMS line. Their early history is fascinating with the company providing designs and OEM expertise to many wel...

By Matthew Moss •

My Carry Gun Journey

We are living in the Golden Age of firearms. There’s never been a time when consumers had more options readily available. One of the most competitive arenas is concealed-carry guns. After nearly 13 years at a high-volume FFL, the most common question I heard was, “Where do I begin?” With al...

By Cory Ross •

Heybike Goes Big With The New V1 Pro Electric Dirt Bike

The era of the electric dirt bike is upon us, with low noise, low maintenance, instant torque, and unbeatable price versus performance ratios. Riding the crest of this wave is Heybike, a leading mobility manufacturer with over 260,000 riders worldwide, and one of the most popular ebike brands in ...

By Sponsored Content •

Ruger's Wednesday Print: 3 Numbers That Set Your Q4 Order Book

Ruger reports Wednesday into a market where checks rose 2.5% but retail units fell 7.8%. Sell-through, distributor inventory and average selling price are the three lines that should set an FFL dealer's first-quarter order book.

By Mark Edwards •

TFB Review: Rock River National Match Upper

Rock River was once one of the top manufacturers in the AR game, but they have faded from view somewhat. One area where they still have a strong following is in the world of high-power rifle shooting. RRA is one of the very few suppliers of competition-legal service rifle components. This review ...

By Daniel Y •
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