Direct-to-Home Gun Sales: FFL Dealer Growth Playbook
A proposed direct-to-home firearm shipping rule is making headlines as an 'Amazon of guns.' Here's the growth playbook local FFL dealers need to compete and thrive.
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Suppressor Deregulation: The SEO Playbook for FFL Dealers
The NFA registration requirement for suppressors, SBRs, and SBSs lapsed in August 2026 — and search demand for suppressor terms is spiking. Here's the keyword, local SEO, and technical playbook FFL dealers need to capture their local market before competitors do.
The Rimfire Report: The FarrowTech Ruger Mark IV 22R PDW Kit
FarrowTech, as we talked about a few weeks ago here when we reviewed their FT-M body kit for the KelTec P-17 , is in the business of making all sorts of accessories, kits, and conversions for some very affordable firearms. After our article featuring the P-17 kit, FarrowTech was kind enough...
Gun Owner’s Highway Patrol Encounter Highlights Importance of Asserting Rights
Eli Pagunsan says Wyoming troopers disarmed him, treated him as a suspected drug trafficker, and prolonged a routine traffic stop after he refused a vehicle search. He fought back—and ultimately accepted a $40,000 settlement.
Thailand Tightens Gun Laws Again After Teen Uses Grandfather’s Registered Handgun
A 14-year-old murdered his grandparents, took their legally registered handgun, and killed six more people at his school. Thailand already had licensing, registration, ammunition controls, and severe carry restrictions. Its government’s response is still more gun control.
Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search
Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.
How FFLs Win Sales From Online Gun Marketplaces
Local gun shops are seeing record sales through online marketplaces. A practical playbook for independent FFLs: list where buyers shop, sync inventory in real time, and turn every transfer into a repeat customer.
Divide Gun’s Holistic MTN Lite Ti Suppressor for Backcountry Hunters
For backcountry hunters who already count ounces on everything else in the pack, Divide Gun Company’s new MTN Lite Ti suppressor is aimed squarely at the scale on the bathroom floor before a hunt. Built from 6Al-4V titanium in a tubeless welded shell, the can is positioned as part of Divide...
FFL Keyword Strategy: Win 'FFL Transfer Near Me' Searches
FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.
FFL Local SEO: 7 Steps to Rank in Gun Searches
Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.