Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •

TFB Review: Pulsar Thermion 3 LRF XT60 - 1280 HD in a 30mm Tube

The Pulsar Thermion 3 LRF XT60 is a 1280x1024 HD thermal riflescope with a built-in 1,200 m (1,312 yd) laser rangefinder. This is Pulsar’s new flagship thermal, made for hunters who want serious night capability in something that mounts, looks and handles like a classic 30 mm scope. After a...

By Eric B •

El-Sayed Wants Muskets, Everytown Wants AR-15 Bans

Michigan Senate candidate Abdul El-Sayed says Americans have a right to muskets. Everytown insists AR-15 features have no place in civilian hands. Both arguments run headlong into American firearms history and Supreme Court precedent.

By Bill Cawthon •

The 20-Shot Zero: Stop Walking Away With a Near-O

Most shooters leave the range with what one precision rifle shooter calls a “near-o” rather than a true zero. Too few rounds go downrange, and the scope corrections that follow are not precise enough to trust. The fix is a sampling method that pools roughly 20 shots into a single data...

By James Chen •

Silencer Saturday #456: Savage Accu-Can 30 BOB

Good afternoon, everyone, and welcome back to TFB’s Silencer Saturday, brought to you by Yankee Hill Machine, manufacturer of the new Victra 20-gauge shotgun suppressor . This week we are taking a first look at an interesting suppressor from Savage Arms. This noted maker of bolt-action...

By Daniel Y •

POTD: Prototype Colt Cobra RA0000002 – Colt’s Revolver Comeback

Welcome to today’s Photo of the Day! Here we have a very modern prototype, but one that marks a big moment for Colt. This is a prototype of the new Colt Cobra, a 2 inch 38 Special snub with the serial number RA0000002. Colt had been out of the double action revolver game for a […] The...

By Sam.S •

US Palm Delivers CAT 4 Storm Rifle & EOS Suppressor Line

Hurricane season has reached the firearms industry, and it is carrying a US Palm logo. Long known for AK pistol grips, magazines and soft goods, US Palm is now entering the rifle and suppressor markets with a two-part launch: the CAT 4 Storm series of rifles and the EOS series of suppressors. Bot...

By Eric B •
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