FFL SEO: Ranking on Page One With Zero Clicks

28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.

By Sara Owens •

Germany's G95 Replaces G36 After Three Decades Of Service

The G95 is manufactured by Heckler & Koch and it is a Bundeswehr-specific variant of the HK416, meaning it is built on the AR-15 pattern that is widely used across NATO, a design lineage shared with the G27 and G28, which are based on the AR-10 pattern. It’s pretty obvious that this sha...

By Eric B •

Modern Take on the Self-Defense 1911 Pistol

Editor’s Note: In today’s article, Ramon Ramirez takes a look at the Springfield Armory 1911 Emissary 4.25″ AOS pistol chambered for the 9x19mm Parabellum cartridge as a modern self-defense handgun. The firearm was provided to the author by the company for this article. I didn�...

By Ramon Ramirez •

Where FFL Dealers Win Customers in 2026: Search, Text, Tech

Bing query data for FFL Search shows gun buyers searching in volume and clicking in fractions. Here is how FFL dealers capture that demand: sharper promises in search, compliant text follow-up, and a faster transfer experience.

By Fred Thompson •

This Week in FFL: Aero Brands Return, August NICS Up 2.2%

Aero Precision, Ballistic Advantage, Stag Arms and VG6 return under new ownership; August NSSF-adjusted NICS checks edge up 2.2%; and NSSF, ATF and DOJ push straw-purchase education in Florida — this week's top stories for FFL dealers.

By Fred Thompson •

Local SEO for FFL Dealers: Win "FFL Near Me" Searches

FFL dealers live and die by local customers. Here's the six-step playbook to rank for 'FFL dealers near me' searches: Google Business Profile, per-market landing pages, NAP consistency, reviews, technical basics, and measurement.

By Sara Owens •

The Rimfire Report: PMAC Supernova .22LR Tracer - Plink In Color

I don’t think anyone would deny that rimfire is equally as valuable as a training cartridge as it is as a recreational one. While tracers are primarily designed for military use, most often in automatic guns, they are neither impossible to find nor illegal to purchase in the civilian world....

By Luke C. •

Fudd Friday: The Winchester Model 42 Is Sub-Gauge Sweetness

“In the beginning, there was the Winchester Model 12, and it was very good.” Not quite—Winchester’s Model 12 was not the first pump-action shotgun ever made; they had their own series of pump guns before the Model 12, including the popular Model 1897, and the competition h...

By Zac K •
« Newer Posts Older Posts »