FFL SEO: Ranking on Page One With Zero Clicks

28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.

By Sara Owens •

Guns That Disappointed Me

As someone who owns way too many guns, I have had more than a few that I consider disappointments. Guns that disappoint me are not inherently bad. I typically define bad guns as guns that are unreliable, dangerous, and simply can’t achieve their goals. The guns that disappointed me are fine, bu...

By Travis Pike •

James Reeves Subpoenaed for Being a Guntuber: Highland Park Lawsuit Against Smith & Wesson Reaches Into Firearms Media and Defines Unpaid Reviews as ‘Advertising’

A YouTube gun reviewer says he was subpoenaed in Roberts v. Smith & Wesson, the Highland Park lawsuit that calls unpaid reviews advertising. Read the original story: James Reeves Subpoenaed for Being a Guntuber: Highland Park Lawsuit Against Smith & Wesson Reaches Into Firearms Media an...

By Luke McCoy •

SureFire's New XC3 1,000 Lumen Sub-Compact Weaponlight

Let there be light, said SureFire and added the XC3 Sub to its weaponlight lineup built specifically for subcompact concealed carry handguns rather than the larger duty-sized guns most weaponlights are designed around. The fitment chart lists compatibility with the Glock 43X and 48, the Springfie...

By Eric B •

Modern Take on the Self-Defense 1911 Pistol

Editor’s Note: In today’s article, Ramon Ramirez takes a look at the Springfield Armory 1911 Emissary 4.25″ AOS pistol chambered for the 9x19mm Parabellum cartridge as a modern self-defense handgun. The firearm was provided to the author by the company for this article. I didn�...

By Ramon Ramirez •

FFL News Digest: Suppressor Reality, 7 Months of Sales Growth

Four FFLs reportedly passed ATF inspections after 4473-only suppressor transfers, August gun sales rose for a seventh straight month, and the Third Circuit revived NSSF's challenge to New Jersey's gun industry liability law.

By Fred Thompson •
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