FFL SEO: Ranking on Page One With Zero Clicks

28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.

By Sara Owens •

Texas Says Its Carry Bans Are Unconstitutional, But Keeps Enforcing Them

Texas DPS Director Freeman Martin agrees that the state’s bans on carry at racetracks, 51-percent alcohol businesses, and sporting events are unconstitutional. Yet Texas wants the Fifth Circuit to dismiss the lawsuit without issuing an injunction.

By AmmoLand Editor Duncan Johnson •

FFL News Digest: Suppressor Reality, 7 Months of Sales Growth

Four FFLs reportedly passed ATF inspections after 4473-only suppressor transfers, August gun sales rose for a seventh straight month, and the Third Circuit revived NSSF's challenge to New Jersey's gun industry liability law.

By Fred Thompson •

Supreme Court Orders New York City to Defend Stun Gun Ban in ‘Caetano 2.0’

The Supreme Court has ordered New York City to respond in Calce, a challenge to its civilian stun gun and Taser ban. The case could decide whether citizens must prove an arm is in “common use” before the government must defend its prohibition under Bruen.

By AmmoLand Editor Duncan Johnson •

Vet-Backed Habits That Keep Bird Dogs Hunting Longer

Working breeds tolerate a hard season with little complaint, but that resilience masks the fact that most gun dog routines leave performance and years on the table. The changes that matter most are small ones: when you feed, how you hydrate, and how consistently you exercise your dog outside of h...

By James Chen •

Gun Sales Up Six Straight Months: What FFL Dealers Do Now

August 2026 adjusted NICS checks rose 2.2% to 1,115,410 - the sixth straight month of growth - while NFA checks tripled after a court deregulated suppressors. Here is what the data means for FFL dealers heading into Q4.

By Mark Edwards •

Fudd Friday: The Winchester Model 64 Might Be Their Best .30-30

The Winchester Model 64 was introduced in 1933, but its story actually begins with a John Browning project in the 1890s. That’s because the Model 64 is really just a gussied-up version of the Model 1894/Model 94 lever-action, the best-selling sporting rifle of all time (at least in the Nort...

By Zac K •
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