Google Business Profile for FFL Dealers: The Near-Me Playbook

Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.

By Sara Owens •

NYPD Exposed for Illegal Delays in Firearms Licensing

New York law requires handgun licensing officials to act on applications within six months unless qualifying delays are explained in writing. Arbalest Group is demanding action from NYPD Commissioner Jessica Tisch over alleged violations of that deadline.

By Roger Katz •

Savage Gear 3D 4Play Herring – Bringing Blueback Herring to Life

Makers of highly realistic baits, Savage Gear is back, bringing life to blueback herring imitations with the new 3D 4Play Herring swimbait. This is a new swimbait that uses a 3D scan of a real blueback herring and photo-printed details to make a swimmer-style jointed swimbait that combines a real...

By Eugene L. •

The Best Elk Hunting Cartridges in 2026

With more than a century of great elk cartridges to choose from, there's room for both the classics and modern options The post The Best Elk Hunting Cartridges in 2026 appeared first on Outdoor Life.

By Ron Spomer •

NRA Board Member Blasts Egos Blocking Effort to Shrink 76-Member Board

NRA Board member Dick Fairburn says a proposal to reduce the organization's 76-member board to 46 was derailed by internal resistance. In this firsthand opinion column, he questions whether personal egos and reelection interests are standing in the way of reforms NRA members deserve.

By Dick Fairburn •

Diamondback Firearms DB15 Swamp Stalker Is a Sports South Exclusive

Most camo rifles get their pattern from a factory machine. The DB15 Swamp Stalker gets it from a stencil, a steady hand and a lot of patience. Diamondback Firearms built this 5.56 NATO rifle as a Sports South exclusive, and the finish is made of precision-cut stencils, hand-laid patterns and indi...

By Eric B •
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