Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •

The FN Mauser Is the Best Deer Rifle that History Forgot

We usually think of Pre-64 Winchesters, Savage 99s, and vintage Marlins as the deer rifles of our grandfathers, but these post-war Mausers were some of the best in their time The post The FN Mauser Is the Best Deer Rifle that History Forgot appeared first on Outdoor Life.

By Tyler Freel •

The Case for Gar and Bowfin, North America’s Oldest Gamefish

Two of the most maligned fish in American freshwater are quietly building a following. The alligator gar and the bowfin have spent generations on the wrong end of a reputation, blamed for wrecking bass and crappie fisheries, shocked with electricity, hacked with machetes, and left to rot on river...

By James Chen •

Ruger's Wednesday Print: 3 Numbers That Set Your Q4 Order Book

Ruger reports Wednesday into a market where checks rose 2.5% but retail units fell 7.8%. Sell-through, distributor inventory and average selling price are the three lines that should set an FFL dealer's first-quarter order book.

By Mark Edwards •

TFB Review: Rock River National Match Upper

Rock River was once one of the top manufacturers in the AR game, but they have faded from view somewhat. One area where they still have a strong following is in the world of high-power rifle shooting. RRA is one of the very few suppliers of competition-legal service rifle components. This review ...

By Daniel Y •

“Fixing” the NRA Board?

NRA Director Jeff Knox weighs in on the effort to shrink the NRA Board, explaining why he voted to refer the proposal, what happened to the Organization Committee, and why meaningful reform must go beyond simply cutting seats.

By Jeff Knox •
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