Election Surge: A 90-Day Growth Plan for FFL Dealers

October's adjusted NICS checks rose 7.9% and a new Congress is seated in January. A 90-day operating plan for the surge: counter throughput, first-time-buyer follow-up, and the listing details that decide who gets found.

By Gary Stone •

Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •

TFB Review: Pulsar Thermion 3 LRF XT60 - 1280 HD in a 30mm Tube

The Pulsar Thermion 3 LRF XT60 is a 1280x1024 HD thermal riflescope with a built-in 1,200 m (1,312 yd) laser rangefinder. This is Pulsar’s new flagship thermal, made for hunters who want serious night capability in something that mounts, looks and handles like a classic 30 mm scope. After a...

By Eric B •

Best Rifle for Deer Hunting: A Buyer’s Guide for Every Budget and Terrain

What makes the best rifle for deer hunting? If you’re looking for some help buying the right gun for deer season, read on for advice based on different hunting scenarios—the best rifle for whitetail deer hunting in the thick softwoods of Maine is a lot different from a deer rifle that works ...

By Zac K. •

My Carry Gun Journey

We are living in the Golden Age of firearms. There’s never been a time when consumers had more options readily available. One of the most competitive arenas is concealed-carry guns. After nearly 13 years at a high-volume FFL, the most common question I heard was, “Where do I begin?” With al...

By Cory Ross •

El-Sayed Wants Muskets, Everytown Wants AR-15 Bans

Michigan Senate candidate Abdul El-Sayed says Americans have a right to muskets. Everytown insists AR-15 features have no place in civilian hands. Both arguments run headlong into American firearms history and Supreme Court precedent.

By Bill Cawthon •
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