Google Business Profile for FFL Dealers: The Near-Me Playbook

Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.

By Sara Owens •

TFB Review: Griffin Armament MK2 9mm

I can’t say this without aging myself, but the MP5 started it all for me when I first saw Charlie Sheen’s portrayal of the insubordinate Lt. Dale Hawkins in the 1990 movie  Navy SEALs . Nothing in the world seemed cooler at the time than waking up hungover on a beach, jumping out...

By Darwin N. •

POTD: FN EVOLYS - Simplify, Then Add Lightness

Colin Chapman built Lotus around one stubborn rule: simplify, then add lightness. Somewhere in Herstal, Belgium, the engineers behind the FN EVOLYS clearly got the memo - just some 70 years later. Belt-fed firepower has always come with a bill, paid in kilograms and sore shoulders. The EVOLYS was...

By Eric B •

The Rimfire Report: Savage Is Back(wards) With the Revel Tactical

Savage’s hiatus from the lever gun scene lasted about 25 years. Their last model made in the 90s, the Model 99 , was hailed as both a commercial and technical success, with many calling it “The Jeep of the Gun World” or sometimes “The King of Lever Guns.” Now, more t...

By Luke C. •
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