So if you’ve ever fished saltwater, there is a very small chance that you aren’t familiar with PENN Reels. One of the oldest brands in fishing, PENN has been around since the 1930s. I grew up on them, fishing for snapper on old 4/0 PENN Senators 113s. These were and are tanks, simple ...
These are the hottest new cartridges in the whitetail woods, plus some old classics The post The Best Deer Hunting Cartridges of 2026 appeared first on Outdoor Life.
This week on TFB's Behind the Gun Podcast, Dan Wolgin from Ammunition Depot is back on the show. We had him on a while back to talk tariffs and pricing , and this time we're covering two bigger stories: the launch of AmmoVault , their new buy-now-store-later ammo reserve service, and Am...
Welcome to today’s Photo of the Day! Here we have a Dakota Model 10 falling block, and the real story is what is stamped on the barrel. Don Allen founded Dakota Arms in Sturgis, South Dakota in 1986 building high end custom rifles, and in 1992 he rolled out a family of house cartridges. He...
GORUCK, a company deeply rooted in U.S. Army Special Operations, was founded in 2008 by Jason McCarthy, a former communications sergeant in the 10th Special Forces Group with combat experience in Iraq. Inspired by a visit to his wife, Emily McCarthy, then a CIA case officer, Jason set out to crea...
With a heavier bullet and higher velocity downrange, the 6.5 Creedmoor is all the cartridge an elk hunter needs The post I Shot the First Elk With the New 6.5 Creedmoor Plus Peak Ammo. It’s an Undeniable Elk Hunting Cartridge appeared first on Outdoor Life.
Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.
The world of defensive-style shooting has long been filled with controversy and differences of opinion. One point we might all agree on is that the road to success involves putting decisive hits on an adversary in the shortest possible time. But how we achieve this has been open to debate for yea...
SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.
OL's former shooting editor maintains you don't have to pick a single favorite rifle for hunting deer. Here are his top picks, and the stories behind each The post Jim Carmichel’s ‘Favorite’ Deer Rifles appeared first on Outdoor Life.