Why Mrrping to Stop a Buck Might Cost You the Shot

Stopping a walking buck with a mouth bleat or a “mrrp” before you shoot has become one of the most widely repeated moves in whitetail hunting. You’ve seen it on every hunting show: a buck walks the edge of a food plot, the hunter makes a soft sound, the deer freezes broadside, a...

By James Chen •

Beretta APX Falco: A One-Off with the Red Dot Machined into the Slide

Beretta has spent its 500th anniversary year building one-offs, and TFB has already looked at one of them, the   92FS Diamond . The APX Falco is a different kind of special. There is gold on it, and a lot of hand engraving, but the most interesting thing about this pistol is a piece of engin...

By Eric B •

The Social Utility of Firearms, Revisited

The social utility of firearms extends far beyond self-defense. From preventing violent crime and protecting innocent lives to preserving individual liberty, lawful gun ownership provides benefits that deserve recognition in the debate over firearms and the Second Amendment.

By Chuck Michel •

Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •

Abu Garcia Zenon CX – Pushing the Limit of Lightweight Design

Abu Garcia has taken its finesse fishing tackle to a new level with the new Zenon CX spinning reels and rods, pushing the limits of lightweight tackle design. Engineered to deliver an ultra-lightweight, high-performance system for anglers looking for maximum sensitivity and minimal weight. The ne...

By Eugene L. •

My Carry Gun Journey

We are living in the Golden Age of firearms. There’s never been a time when consumers had more options readily available. One of the most competitive arenas is concealed-carry guns. After nearly 13 years at a high-volume FFL, the most common question I heard was, “Where do I begin?” With al...

By Cory Ross •
« Newer Posts Older Posts »