Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.
Welcome to today’s Photo of the Day! Here we have a pistol that tries really hard to be two guns from two different companies at the same time. This is a Chinese “dimpled slide” pistol from the Warlord-Era, chambered in 7.65mm (32 ACP), and this exact gun is photographed on page...
Welcome back to Front Line Friday. This week is an editorial, and the topic is the wave of drones, license plate readers, and other technology moving into patrol work, and what actually changes officer capability versus what just moves money around. Front Line Friday is brought to you by Dead Air...
Running the Gulf Stream to fish the Bahamas rewards planning far more than it rewards luck. The crossing itself throws steep seas and shifting current at you. On the far side, the fishing changes with tide, water clarity, and predators that can end a hot bite in minutes. Anglers who arrive prepar...
Recurve crossbows keep a loyal following for reasons that have nothing to do with speed charts. You can change a string in the field without a bow press, and there’s less to break. Excalibur’s newest Micro Series bow leans on that and adds a noise reduction package on top. The Suppres...
Welcome back to another edition of Concealed Carry Corner . Last week, we talked about the basics of finding the right optic for your carry gun. If you happened to miss that article, be sure to click the link here to check it out. This week, I wanted to take a look at how the Glock 19 rose ...
I spent 5 days at the best cutthroat trout fishing destination in the US with Glacier Anglers & Outfitters. At the start of the trip, I had little fly fishing experience. I’d never caught a trout on a fly rod, but by the end I’d caught well over 100 westslope cutthroat trout. Including se...
Over the past few years, marketing has been one of the flashpoints of legal battles in the firearms world. In 2022, Bushmaster’s militaristic advertising was one of the sticking points in the Sandy Hook lawsuits that saw Remington forced to pay $73M in a lawsuit. However, the SAF says that&...
GLOCK and NSSF secured a preliminary injunction against Connecticut’s “convertible pistol” sales ban, protecting access to common defensive handguns while litigation continues.
Editor’s Note: This piece was crafting as a special retro-style “mini-magazine” within the Winter 2026 print issue of The Armory Life. We styled it to look as though it had been published back when the author was a young teenager poring over his collection of Springfield Armory catalogs. Yo...