FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens

Turret to Trenches: The M240 Machine Gun

Some 650 to 950 rounds per minute. That is the exact mathematical formula required to turn an enemy formation’s fighting spirit into a desperate desire to simply survive. The United States military has spent decades crafting and perfecting this formula and has ensured its fighting men and women...

By Mason Berryman

Heckler & Koch U.K. Delivers Final 15,600 SA80A3 Rifles to British MOD

The Heckler & Koch UK SA80A3 modernisation programme reaches completion with the delivery of the final 15,600 rifles to the UK Ministry of Defence. The milestone caps an eight-year evolution from initial fielding in 2018, marked by iterative user-driven refinement and domestic manufacturing c...

By Eric B

DOJ Calls Enforcement of Montgomery County Carry Ban Police Misconduct

The Justice Department has sued Montgomery County over its sprawling 100-yard firearm exclusion zones, arguing that the county makes lawful public carry nearly impossible and directly violates the Supreme Court’s decision in Wolford v. Lopez.

By AmmoLand Editor Duncan Johnson

Yamaha Is Ending In-House Side-by-Side Production at Its Georgia Plant

Yamaha will stop in-house Side-by-Side production at its Newnan, Georgia plant after the 2026 model year and refocus on ATVs, Golf Cars, and Personal Watercraft. The company says it is not exiting the SxS category. The post Yamaha Is Ending In-House Side-by-Side Production at Its Georgia Plant ap...

By AllOutdoor Staff

POTD: Firing a Rope – RFI No.1 Mk 3* Line Throwing Gun

Welcome to today’s Photo of the Day! Here we have an SMLE that got sent to sea. This is a Rifle Factory Ishapore No.1 Mk 3* line throwing gun in 303 British. India kept the SMLE going long after Britain moved on. Ishapore was still building No.1 Mk 3* rifles into the 1960s, and this [&#8230...

By Sam.S

TFB Review: Steiner MPS 2.0 Micro Pistol Sight - Is Newer Better?

In the world of pistol dots, there are two distinct camps: open emitter and enclosed emitter red dots. For a long period of time, I was a straight hater on enclosed emitters. My first experiences were with lower quality ones (not a good start), they didn’t fasten securely to the handguns I ...

By Adam Scepaniak

POTD: Ported & Polished S&W 442 With Optic Integration

This custom Smith & Wesson 442 .38 Special represents the modern revolver carrier's philosophy: precision improvements where they count, married to proven reliability. Built on the alloy-framed 442 platform, the gun receives meticulous gunsmith work that transforms the trigger and ergono...

By Eric B

Upgrading My Camera Bag: Pelican 1510 Next Generation Protector Case

For the better part of a decade, my camera case was a no-name FDE hard shell I bought from a local Tractor Supply Co. store, the kind of thing that looks like a Pelican from ten feet away and functions like one until you actually open it up. There was no interior organization to speak […] T...

By Luke Cuenco
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