There is a growing roar for Smith & Wesson to bring back the 3rd generation of metal-framed pistols, with a particular interest in the classic 5906 series. The classic non-railed versions were discontinued back in 1999, with the railed versions discontinued back in 2004. So after 20 years, wh...
Trijicon has announced the REAP-IR-50 thermal riflescope series, an all-new platform combining high-resolution thermal imaging, media capture, wireless connectivity and an available integrated laser rangefinder. The REAP-IR line has until now been offered with 24mm and 35mm objective lenses. The ...
Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.
DOJ formally let the suppressor ruling stand and ATF told dealers in Dallas it will not cite 4473 transfers of cans. Plus Connecticut's Glock ban blocked, California's roster counter-move, and why 1.41 billion trace records matter to your paperwork.
Recurve crossbows keep a loyal following for reasons that have nothing to do with speed charts. You can change a string in the field without a bow press, and there’s less to break. Excalibur’s newest Micro Series bow leans on that and adds a noise reduction package on top. The Suppres...
Over the past few years, marketing has been one of the flashpoints of legal battles in the firearms world. In 2022, Bushmaster’s militaristic advertising was one of the sticking points in the Sandy Hook lawsuits that saw Remington forced to pay $73M in a lawsuit. However, the SAF says that&...
Editor’s Note: In today’s article, Ramon Ramirez wades into the striker-fired vs. hammer-fired pistol debate. In the article, he uses two pistols to demonstrate the different systems: the Springfield Armory Echelon and the Springfield Armory 1911 DS Prodigy. Both guns were provided on loa...
Federal's Peak Alloy lead engineer and its rifle product line manager explain where the Peak Alloy came from, the challenges with the 7mm Backcountry introduction, and why 80,000 psi doesn’t mean more recoil or a burned-out barrel The post They Built a Rifle Cartridge That Could Change Hunting ...
HEVI-Shot is the company that’s always been known for making upland and waterfowl loads that hit harder. This has been understood by hunters for years, and this unspoken agreement amongst their customer base is what the same company is leaning harder into now. HEVI-Shot is officially - HEVI...
Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.