Leupold’s New VX-Freedom Straight-Wall Riflescope

Straight-wall rifle cartridges are now legal in more states than ever, and that's opened up a problem optics makers needed to solve: bullet drop at practical hunting distances. Leupold just addressed that head-on with the VX-Freedom Straight-Wall, a 3-9x40 Duplex built entirely around ballis...

By Eric B •

LWRC IC-9 Review: One of the Best 9mm PCCs We’ve Ever Shot

This innovative pistol caliber carbine withstood a weeklong torture test and came away with Outdoor Life's highest award The post LWRC IC-9 Review: One of the Best 9mm PCCs We’ve Ever Shot appeared first on Outdoor Life.

By John B. Snow •

Smith & Wesson X Vortex: Ready-to-Hunt Model 1854 Packages

There's something satisfying about a lever gun that doesn't need you to fuss over it before opening day. Smith & Wesson and Vortex have teamed up to build exactly that, four new Model 1854 packages that come out of the box scoped, sighted, and ready to hunt. Two rifles in .30-30 Win...

By Eric B •

Two Biggest First-Time Gun Buyer Mistakes

The internet is absolutely lousy with stories of bad gun store clerks. I’m sure you’ve heard the tropes before: the owner who’s too busy chatting with his buddies to make a sale, the counter commando who denigrates every brand but one, and the fella that wants to get $2,000 for a clapped-ou...

By Clayton Walker •

Illinois Ends Single-Shot Rifle Limit for Deer Hunters in 2027

Illinois will end its single-shot centerfire rifle mandate for deer hunting on January 1, 2027. The reform allows qualifying rifles to hold three cartridges, but strict magazine and firearm-modification requirements remain.

By Dean Weingarten •

Regulatory Whiplash Hits FFLs as States Push Back on Reform

Federal ATF reforms, aggressive state pushback, and a pivotal Supreme Court docket are creating regulatory whiplash for FFL dealers. Here is what the divergence means for your shop and how to plan around it.

By Claire Eason •

FFL Keyword Strategy: Win 'FFL Transfer Near Me' Searches

FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.

By Sara Owens •
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