Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens

July's NICS Numbers Show We're Back In Business

The NICS numbers come from the FBI’s National Instant Criminal Background Check System, and they are a rough correlation to firearms sales in the U.S.; licensed dealers must check the NICS database before a sale, and when you add up all those queries, you have your NICS numbers for the month.

By Zac K

Walker Boomies Passive Muffs: Toddler Hearing Protection for Ages 1-3

As gun loving adults, it is not only important to pass on to the next generation an appreciation and respect for firearms, but it is equally important to instill safe practices, like eye and ear protection. For the hearing protection portion, Walker has us covered with a new Boomies Passive Earmu...

By Adam Scepaniak

The Romeo Gen-2s – Which is Better?

“Where art thou, Romeo?” Apparently, in SIG’s world, Romeo is everywhere. The SIG Romeo series of red dots has grown and evolved quite a bit. The Romeo5 has become the standard for budget red dots. Alongside the Romeo5, SIG also released the Romeo-MSR, another favorite budget-friendly red d...

By Travis Pike

How the 1911 Evolved Into the 2011, and Took Over the Handgun Market

John Browning’s 1911 served the U.S. military for 75 years and became one of America’s most respected handguns. More than a century later, its trigger, ergonomics, and proven operating system live on in the modern double-stack 2011. Here is how a military sidearm evolved into one of today’s...

By Ryan Hodges

How My EDC Evolved as a Parent

Before I had kids, my every day carry (EDC) setup was rather minimal. My pockets held my daily-use tools (such as a knife, flashlight, wallet and phone), while my waistband held my pistol. If something didn’t see frequent use, it didn’t make the cut. At that point, my EDC was built entirely a...

By Ryan Domke

How FFLs Win Sales From Online Gun Marketplaces

Local gun shops are seeing record sales through online marketplaces. A practical playbook for independent FFLs: list where buyers shop, sync inventory in real time, and turn every transfer into a repeat customer.

By Gary Stone
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