July's NICS Numbers Show We're Back In Business

The NICS numbers come from the FBI’s National Instant Criminal Background Check System, and they are a rough correlation to firearms sales in the U.S.; licensed dealers must check the NICS database before a sale, and when you add up all those queries, you have your NICS numbers for the month.

By Zac K •

July Gun Sales Rise 8.5% as NFA Checks More Than Double

July's adjusted NICS total rose 8.5% year over year, while NFA checks more than doubled. The numbers show how policy—not population alone—continues to drive America's firearm market.

By Dean Weingarten •

FFL Keyword Strategy: Win 'FFL Transfer Near Me' Searches

FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.

By Sara Owens •

Sell More Guns: Multi-Channel Strategies for FFLs

Local gun shops are seeing record sales. Learn how POS integrations, marketplace listings, and compliant text marketing can put your FFL in front of more buyers.

By Fred Thompson •

Ichord Report: What If Congress Had Let the M16 Die?

“Practically every one of our dead was found with his rifle torn down next to him where he had been trying to fix it.” – Excerpt from a letter written by Marine in 1966 to his family after a firefight in Vietnam. Parts of this Marine’s letter was read by Rep. James J. Howard (...

By Robert A. Sadowski •

New CVA Cascade SR Will Take The Edge Off

The legal wrangling around suppressors has finally been smoothed out a bit for American shooters, and now sportsmen can experienced the same peace-and-quiet in the hunting fields that their more-civilized European counterparts have enjoyed for years. It’s not that suppressors actually &#822...

By Zac K. •
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