Wilcox has a new, programmable sighting system. The VIPR (Visually Integrated Precision Reticle) optic has a range of digital reticles that can switch on the fly to accommodate different ammunition types or use cases. Those options allow the user to switch to counter UAS ammo and reticles s...
Many of us grew up hanging off of the side of a tree while hunting. It was frigid, anxiety-inducing (swaying in wind gusts), and never stoked the fires of excitement for the pastime of hunting. Now, many of us have grown older, wiser, and desire more creature comforts. There’s no glory in f...
Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.
The first rifle I ever really shot was a plain old Ruger 10/22, and the ammo feeding it came out of a brown box that looked like it belonged in my grandfather's tackle shed. Peters . Forty grains of lead, high velocity, round nose, and in my memory it never once let me or my 10/22 down at th...
Winchester’s quest for the perfect autoloader has a long and intriguing history The post How Winchester Spent a Century Chasing the Perfect Autoloading Shotgun appeared first on Outdoor Life.
Virginia's new FAIR Unit can investigate FFLs and sue them under HB 21. Here is what "reasonable controls" means in practice - and the records that protect a dealer's license.
The Elbert County Sheriff’s Office is investigating a self-defense shooting that occurred on Monday, September 21, 2026, inside an unoccupied home on Bowers Street in Bowman, Georgia. Investigators confirmed that a property owner arrived at the structure, encountered an unauthorized male intrud...
August splits the market in two: adjusted firearms checks up 2.2 percent, NFA checks up 201.6 percent. Here is what the data says about FFL inventory, transfer revenue and the next 90 days.
Illinois HB 3320 would license gun makers, tie their fees to state firearm injury costs, and fine violators $1 million a month. Read the original story: Illinois Wants Gun Makers to Pay the State’s Entire Firearm Injury Bill for the Right to Sell There
The Federal Trade Commission's announcement about Beretta Holding and Sturm, Ruger & Company sounds dramatic. The agency says it is stopping an anticompetitive arrangement between two major firearm manufacturers. TFB covered the companies' cooperation agreement in May ; this i...