FFL News This Week: ATF Shipping Rule, Court Wins, Dealer Tech
ATF's direct-to-home shipping proposal, major court wins, and new dealer tech — this week's FFL industry news with perspective from the publisher's desk.
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Front Line Friday #28: Field Training Programs
Welcome back to Front Line Friday. This week's editorial is on what separates field training programs that produce street-ready officers from those that produce paper compliance. Front Line Friday is brought to you by Dead Air Silencers , whose support keeps this column going every week.
ATF Direct-to-Home Shipping Rule: What FFLs Face Next
ATF's direct-to-home shipping proposal could undercut transfer revenue, courts are reshaping enforcement, and retail tech is moving fast — the week's top stories for FFL dealers, with the publisher's take.
Beretta B22 Jaguar: Rimfire Modularity Meets Youth-Focused Competition
Beretta USA is proud to introduce the new B22 Jaguar Tac Metal and B22 Jaguar Metal Competition, two innovative .22 LR pistols designed to make firearms training more approachable, enjoyable and rewarding for enthusiasts of every experience level. The B22 Jaguar Tac Metal and its competition...
Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search
Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.
Market Report: The Two-Tier Gun Market Reshapes 2026
Federal deregulation is colliding with state pushback while e-commerce consolidates — here's what the data says FFL dealers should do this quarter.
DOJ Divided Over Appealing Court Ruling That Guts Key NFA Provisions
Sources tell AmmoLand News that career attorneys and administration officials are divided over whether to appeal a Texas ruling blocking key NFA registration and approval requirements.
14,000 EOTECH Sights and Lasers Headed to M7, XM8, M250 Evaluation
EOTECH announced a major sale of 14,000 units of its OGL (On-Gun Laser) systems, holographic weapon sights, and compatible magnifiers to the U.S. Army through rapid-acquisition Transformation in Contact (TiC) buys. The delivery supports the PAE (Portfolio Acquisition Executives) Maneuver Ground p...
ATF's 34 Proposed Changes: What FFL Dealers Need to Know
The ATF's 34 proposed regulatory changes could reshape how FFL dealers do business. Here's what the federal rollback, state pushback, and pending court cases mean for your shop.
Regulatory Whiplash Hits FFLs as States Push Back on Reform
Federal ATF reforms, aggressive state pushback, and a pivotal Supreme Court docket are creating regulatory whiplash for FFL dealers. Here is what the divergence means for your shop and how to plan around it.