Smith & Wesson X Vortex: Ready-to-Hunt Model 1854 Packages

There's something satisfying about a lever gun that doesn't need you to fuss over it before opening day. Smith & Wesson and Vortex have teamed up to build exactly that, four new Model 1854 packages that come out of the box scoped, sighted, and ready to hunt. Two rifles in .30-30 Win...

By Eric B •

FALCO’s New AM03 and DM04 Leather Multi-Fit Flexibility

Our friends in Slovakia over at FALCO Holsters just added two more entries to its Multi-Fit lineup, and one of them fills a gap I hadn’t really thought about until now: a vertical shoulder holster. FALCO CEO Róbert Kováč tied both releases back to the company’s whole Multi-Fit phil...

By Luke Cuenco •

Two Biggest First-Time Gun Buyer Mistakes

The internet is absolutely lousy with stories of bad gun store clerks. I’m sure you’ve heard the tropes before: the owner who’s too busy chatting with his buddies to make a sale, the counter commando who denigrates every brand but one, and the fella that wants to get $2,000 for a clapped-ou...

By Clayton Walker •

Illinois Ends Single-Shot Rifle Limit for Deer Hunters in 2027

Illinois will end its single-shot centerfire rifle mandate for deer hunting on January 1, 2027. The reform allows qualifying rifles to hold three cartridges, but strict magazine and firearm-modification requirements remain.

By Dean Weingarten •

POTD: Before Winchester – Volcanic Lever Action Pistol-Carbine

Welcome to today’s Photo of the Day! Here we have the missing link between a pistol and a Winchester. This is a Volcanic Repeating Arms Company lever action pistol-carbine in 41 Volcanic with its detachable shoulder stock. The Volcanic story is short and it ends in failure, but everything W...

By Sam.S •

Regulatory Whiplash Hits FFLs as States Push Back on Reform

Federal ATF reforms, aggressive state pushback, and a pivotal Supreme Court docket are creating regulatory whiplash for FFL dealers. Here is what the divergence means for your shop and how to plan around it.

By Claire Eason •

Street Sweeping With the Armsel Striker

Every gun writer keeps a mental list of firearms they'd shoot exactly once and never need to shoot again, mostly out of morbid curiosity rather than any real desire to own one. One such gun I recently crossed off my bucket list is the   Armsel Striker , which has sat near the top o...

By Luke C. •

FFL Keyword Strategy: Win 'FFL Transfer Near Me' Searches

FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.

By Sara Owens •
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