Wilcox Introduces VIPR Sight With Programmable Reticles

Wilcox has a new, programmable sighting system. The VIPR  (Visually Integrated Precision Reticle) optic has a range of digital reticles that can switch on the fly to accommodate different ammunition types or use cases. Those options allow the user to switch to counter UAS ammo and reticles s...

By Daniel Y •

AllOutdoor Review: Maverick XL-V Hunting Blind – Affordable or Cheap?

Many of us grew up hanging off of the side of a tree while hunting. It was frigid, anxiety-inducing (swaying in wind gusts), and never stoked the fires of excitement for the pastime of hunting. Now, many of us have grown older, wiser, and desire more creature comforts. There’s no glory in f...

By Adam Scepaniak •

Vertx Urban Ghost 36L Weekender, DOPP Kit & Utility Pouch

Vertx has expanded the Urban Ghost line with three new pieces aimed at people who travel armed and would rather not announce it at the gate. The headliner is the Urban Ghost 36L Weekender Travel Bag, joined by a matching DOPP kit and utility pouch. The 36L Weekender is sized to meet most airline ...

By Sam.S •

Ayoob: The Guns of Cormac McCarthy

When I plucked the September-October issue of Smithsonian magazine out of my P.O. Box, the first article I turned to was “The Secret Life of Cormac McCarthy” by Richard Grant. As I skimmed it, a pull-quote leaped out at me: “He never left the house without a book. He never left the house wi...

By Massad Ayoob •

Bergara Releases Premier Competition Elite Rifles

Bergara has a new rifle model optimized for the PRS production class. The Premier Competition Elite  family of rifles is built to be an off-the-shelf match winner. Keep reading for all the details.

By Daniel Y •

POTD: The Demro XF-7 Wasp – Thompson Looks, Kalashnikov Guts

Welcome to today’s Photo of the Day! Here we have an American submachine gun that looks like a Thompson and thinks like a PPSh. Gerry Fox drew this up in 1974 in Meriden, Connecticut, after a fire ended Meriden Firearms and its M3 Grease Gun knockoff. He built it as the Fox Carbine under T...

By Sam.S •

Hevi-Shot is Now HEVI! New Look, Logo, Website, Ammo, and Attitude

HEVI-Shot is the company that’s always been known for making upland and waterfowl loads that hit harder. This has been understood by hunters for years, and this unspoken agreement amongst their customer base is what the same company is leaning harder into now. HEVI-Shot is officially - HEVI...

By Adam Scepaniak •

Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •
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